Proof of Concept: Retrospecting the Ephemeral and Activist Art of Armando Rascón

Proof of Concept: Retrospecting the Ephemeral and Activist Art of Armando Rascón is a retrospective book of conceptual art by Armando Rascón (US/Mexican). The 200 page hardback coffee-table book traces Rascón's development from early Super 8 film to the advent of activist media, experimental sound works, Chicano civil rights, queer activism, Chicanx conceptual art and ephemeral works that have defined his practice from 1976 to 2026. I was commissioned to bring clarity to the project and develop a design direction (cover and interior pages) that incorporates long form essay text (English and Spanish), QR media codes, multiple artwork plates, mixed media, extended captions and chapter openers (which feature bold gothic typography associated with Mexican and Mexican-American street gangs, often a subject of Rascón's work). Published by Torro Libris (October 2026)