Royale High Yearbook (Clash of Clans)

The Royale High Yearbook (Clash Royale, Clash of Clans produced by Supercell) is a very limited edition hardback book, produced to promote the launch a major character evolution. I was briefed by Uncommon Create Studio to help them develop the editorial direction and book design for the Royale High Yearbook, featuring original character imagery, school environments and yearbook style photos, to support the evolution of 'Baby Dragon' - one of the most popular characters in the strategy video game. I developed the 'shedding skin' editorial strategy, to represent the evolution of Baby Dragon, from a small dragon, which was enhanced with spot uv dragon skin front cover, quarter binding and gold foil crest. The hardback book and varsity jacket, packaged in locker room box, which was sent to 20 of the most prominent video game influencers. Thanks to the Uncommon Creative Studio team: Sarah Grimmond, Naomi Castello, Henrik Edelbring, Joel Lundblad and Jhy Turley.